For "A Casall Christmas," I conceptualized and art directed a visual campaign designed to evoke a dreamy, warm, and hazy ambiance, reminiscent of cozy holiday feelings. The visual concept is centered on refined still life imagery designed to highlight our festive, giftable products.I was responsible for the visual concept, execution of set and product styling, image retouch and all final campaign assets, These assets were then used to promote these giftable products across our key strategic channels: organic and paid social media, newsletters, and our e-commerce site.