Job Experience
Job Experience
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Graphic Designer
CasallApril 2025 - CurrentGraphic Designer
As the in-house Graphic Designer at Casall, I work closely with the Art Director to translate brand direction and campaign concepts into cohesive digital and print assets. Together, we develop and refine visual ideas for marketing campaigns across paid social, newsletters, e-commerce, and retail. In addition to supporting the Art Director, I have led art direction on select projects—guiding concepts, shaping visual direction, and ensuring consistent execution across channels. I collaborate with the Art Director, CMO, Copywriter, and Social Media Manager to deliver cohesive, high-performing content. My responsibilities span asset production, art direction, and concept development, with a focus on adapting creative across formats while maintaining aesthetic integrity and commercial impact.
Junior Graphic Designer
CasallMay 2023 - March 2025Junior Graphic Designer
As the Junior Graphic Designer at Casall, I produced and delivered both static and animated graphic assets across digital platforms, ensuring visual consistency across all channels. My primary focus involved designing and managing commercial content for websites, email campaigns, and performance marketing. I developed sales materials, Point-of-Sale (POS) displays, and print collateral for concept stores and external retailers. Furthermore, I collaborated closely with the Creative/Art Director to advanced Casall’s visual identity.
Junior Graphic Designer
Mini RodiniMay 2022 - May 2023Fixed Term ContractJunior Graphic Designer
During this fixed-term contract, I executed digital material and delivery, guaranteeing strict alignment with the established brand book and visual identity. I designed a wide range of marketing assets, including engaging social media content, Meta and Google ads, and various web elements. My role also occasionally involved art directing photoshoots for social media campaigns, designing product packaging, and producing animations and film edits. Additionally, I developed design concepts for high-visibility items such as holiday window displays, giveaway merchandise, press releases, and essential CRM/newsletter content.
Assistant Graphic Designer
And Here We Are, Ltd.August 2019 - May 2022Assistant Graphic Designer
As an Assistant Graphic Designer, I designed targeted email newsletters for both retail and wholesale audiences. A key achievement included developing and implementing an automated email chain, triggered by customer purchase history and online behavior, which was specifically aimed at increasing conversion and repeat purchases. Beyond email, I created core digital assets supporting the company website, social media, advertisements, and product packaging.
Creative Project Manager
And Here We Are, Ltd.March 2019 - January 2022Creative Project Manager
In this role, I was responsible for coordinating and managing all team actions to ensure cross-functional alignment and project cohesion. I served as the central point for communication, facilitating smooth interactions between stakeholders and production assistants to guarantee all tasks were executed correctly and deadlines were consistently met. This required me to apply strategic planning, organizational skills, and effective multitasking to manage project workflows and foster team collaboration.
Education
Education
The Ohio State University
Bachelor of Arts - Sociology3.92 GPA2017-2019The Ohio State University
Columbus State Community College
Associate of ArtsMagna Cum Laude2015-2017Columbus State Community College
Skills
Skills
Adobe
Illustrator
Photoshop
- Lightroom
Indesign
After Effects
Procreate
Shopify
Voyado
Microsoft Office
- Google Suite
Google Sites
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