As a Junior Graphic Designer at Casall Sport AB, I am responsible for producing and delivering both static and animated graphic assets for digital and print media. My role includes designing and managing content for commercial channels such as websites, email, and performance marketing, as well as creating sales materials, POS, and print collateral for concept stores and retailers. I handle image management for product ranges in CMS and image banks and work closely with the Creative/Art Director to develop design concepts and enhance Casall’s visual identity. I leverage data and insights to drive continuous improvement in design outputs and performance, and am proficient in Adobe Creative Suite, After Effects, and various CMS and marketing automation systems.

As a Junior Graphic Designer at Mini Rodini, I supported the Graphic Designers and Creative Director by creating and delivering graphic material across all channels, ensuring alignment with the brand book and visual identity. My work spanned online and offline media, including social media content, web design, and marketing assets. I handled tasks such as creating social media posts, ads for Meta and Google, and web elements. Additionally, I art directed photoshoots, designed packaging, and produced animations and film edits. My role also involved designing holiday windows, giveaway items, documents, and CRM/newsletter content, as well as press releases.

As an Assistant Graphic Designer, one of my responsibilities was to design email newsletters for both retail and wholesale audiences. In an effort to increase conversion and repeat purchases, I designed an automated email chain triggered by customers’ purchase history and online behavior.

I also designed assets for our website, social media, ads, and product packaging.

As a Creative Project Manager, my job was to ensure that all actions of the team were coordinated. This involved communicating between stakeholders and production assistants to ensure that tasks were completed properly and deadlines were met. It required me to be organized, multitask effectively, be strategic, and work well as a team player.

As a Production Assistant, I aided in all aspects of production. This included product assembly, packaging, and fulfillment. The role required great attention to detail, organization, and communication.

Columbus State Community College

Associate of Arts

Magna Cum Laude

2015-2017