AW25 Tools Campaign
AW25 Tools Campaign
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I developed the Art Direction and core visual concept for the AW25 Tools Campaign, creating a striking blend of utility and high-end aesthetics. The photography is distinctly influenced by high fashion editorial standards, utilizing dramatic lighting, sophisticated compositions, and refined styling to give the tools a sculptural, aspirational quality. This elevated approach creates a visual metaphor for the delicate act of balancing, which reinforces the essential human challenge of balancing personal well-being and health against the demands of a demanding, modern world.
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