Casall Retail Bags
Casall Retail Bags
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This project involved the comprehensive redesign of the retail packaging suite (bags, tissue paper, and gift boxes), utilizing the new brand guidelines to solidify the brand's position in the premium market.
My design centered on utilizing the new brand colors, typeface, monogram and symbols for a cohesive brand experience. A critical element was the creation of a bespoke monogram repeat pattern for the tissue paper, inspired by luxury fashion, which adds a refined and exclusive dimension to the in-store shopping experience. This suite serves as a key vehicle for translating Casall's brand strategy into tangible, high-quality customer touchpoints.
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