Feel it. Look it.
Feel it. Look it.
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For SS25, "Feel it. Look it." sought to conceptually explore the power of constant motion, self-alignment, and unstoppable inner strength. The core narrative centered on the dynamic relationship between the body and mind: You can feel it. Now look it.A vibrant suite of SS25 campaign assets, designed and produced by me across digital and print to bring the season’s identity to life. My role was to translate this bold, energetic narrative into a cohesive suite of strategic communications across all channels, shaping assets that feel powerful, high-impact, and meticulously crafted.
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